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Different Approach

Today, it’s impossible to ignore the impact of consumption on nature, animals, and biodiversity. We aim to lead by example, showing that it is not only possible but necessary to make choices that are environmentally and socially sustainable, so we can preserve the beauty around us.

We are proud to say that all of our products are designed and manufactured in Finland and we can closely monitor the quality of our products and manufacturing.

Circular economy

By 2050 the European Union aims to build a climate-neutral circular economy. To reach this goal, the EU has specific rules to reduce waste and make products last longer. How is this connected to Heica?

Well, our operations are already aligned with the EU's 2050 climate targets.

99% of our materials come from recycled sources. If these materials were not reused, they would likely end up in landfills or go through additional recycling processes. By using rescue / recycled materials, we give them a second life and reduce waste on the planet.

We also aim to inspire our customers to embrace the circular economy.


Finnish = high quality and safe

Finland is mostly known as the happiest country in the world, or as the land of a thousand lakes. While these are true, we Finns also pride ourselves in valuing the nature and cleanliness.

Trash belongs in recycling, not in forests or oceans, and we bring these values into everything we do at Heica.

Finland is also known for its strict environmental, safety, and labour standards and regulations. These standards ensure high product quality as well as employee well-being and protect employee rights.

Heica has been awarded the Finnish Key Flag symbol!

This symbol reflects our values and the principles that guide everything we do. It is a mark that shows the product has been produced in Finland and meets the strict standards set by Finnish labor authorities.

When you buy a Finnish product, you are not just getting high quality, you are also supporting a system that respects people, their rights, and the environment. Finnish responsibility is a promise of fairness, safety, and integrity at every step.


Packaging and Logistics 

Our approach to packaging follows the same principles as our production: we aim to make the most of existing resources by using industrial surplus. Unlike recycled cardboard, surplus materials require no additional energy for processing and can be used as they are.

We constantly monitor transportation and work to reduce its impact. We choose local partners to keep transport distances short and provide accurate product descriptions to minimize returns. Returned or damaged products are cleaned, repaired, and reused whenever possible, for example, through animal welfare organizations.


Saggy feeder on the floor
5.3.2026

How much and how slow aren't the only questions we should be asking when we are choosing slow feeders

If we consider only the physical health, then yes. But we can't rule out horse's mental health and their experience on the matter. There's been a lot of discussion about horses' physical well-being around the world and how feeding should be arranged to support the gut health the best possible way. Now we need to take another step to discuss about the mental well-being and how we can support it by feeding.

Fluffy Feeder with #6cm net holes
16.10.2025

Fluffy Feeders with iron shoes

When assessing the safety of our Fluffy Feeder and Mini Fluffy for a particular horse, we look at both benefits and risks. On one hand, we consider the possible risks of using the feeder. On the other hand, we consider the risks of not using it.

Fluffy Feeder with std net hole size
19.2.2025

When Your Horse Is In Stall Rest

Stall rest isn’t just about keeping a horse entertained—it also comes with health risks. Reduced movement increases the likelihood of colic, making thoughtful feeding strategies essential. This is where slow feeders become invaluable, helping to mimic natural grazing behavior while preventing boredom and digestive issues.

Fluffy Feeder as enrichment
23.1.2025

How to Choose the Right Enrichment for Your Horse

Enrichment plays a crucial role in your horse's mental and physical well-being. But how do you choose the right enrichment? Here are some practical tips to help you make the best choice for your equine friend.

New Year's Eve - Anxious Horses?
14.12.2024

New Year's Eve - Anxious Horses?

On New Year's Eve, when the world is full of flashes and explosions, a horse's experience is likely unpleasant but something it simply has to endure. Chewing hay is a calming and stress-relieving activity for horses. It’s a good idea to ensure hay is available late into the night. You can use the Fluffy Feeder during the evening to create a calming atmosphere.

Fluffy Feeder, different type of slow feeder
29.9.2024

How a Fluffy Feeder Can Support Your Horse’s Well-being

We often get questions like: "How much does Fluffy Feeder slow down eating?" or "Would it help my horse in current situation?" The truth is, Fluffy Feeder is just one tool in your daily routine. Every horse is unique, with its own temperament and needs, and each stable environment and routine differs. So, the effects of a Fluffy Feeder will vary from one situation to another.

Alma enjoying her Fluffy Feeder
23.9.2023

5 Benefits of Heica Feeders for Your Horses

Slow feeders have been an essential tool for horse owners, for years now, looking to optimize their equine companions' health and well-being. And it has been essential tool for us also. That is the reason why Heica feeders exists.

Gift cards used in the shopping cart