Responsibility is at the heart of everything we do. Today, it’s impossible to ignore the impact of consumption on nature, animals, and biodiversity. We want to lead by example, showing that it is not only possible but necessary to make choices that are environmentally and socially sustainable, so we can preserve the beauty around us. That’s why we provide horse enthusiasts with the opportunity to make responsible choices.
We also aim to inspire our customers to embrace a circular economy and encourage all of us to shift our mindset toward a more sustainable future.
We are proud to have been awarded the Key Flag! This symbol reflects our values and the principles that guide everything we do. The Key Flag is not given to every company. It has strict criteria that must be met, making it a mark of trust and responsibility.
This approach allows us to maintain full transparency in our operations and guarantees that every step of production meets our high standards for quality and ethics. By producing entirely in Finland, we can ensure that both the environment and the people involved are treated with respect, while delivering products that our customers can trust and feel good about.
To create something new, we don’t need to use virgin resources, we can repurpose materials that already exist. Our entire business is built on this principle: using as much recycled and surplus material as possible, reducing waste, and generating as little new waste as we can.
The fabrics we use come from industrial surplus, materials that textile factories cannot utilize and that would otherwise be sent to landfills. We also incorporate recycled car seat belts into our products, giving new life to materials that would otherwise be used for energy production.
All Heica products are designed and manufactured in Finland. This allows us to ensure responsible working conditions, high quality, and minimal environmental impact. Local production also means shorter transport distances and lower emissions.
In our design process, we focus on both quality and the well-being of animals. We continuously improve our products through in-house testing and customer feedback to ensure they meet the needs of our users. Each item is designed to suit a variety of users and situations, enabling fast movement from factory to customer while keeping inventory low.
Our products are timeless, not tied to seasons, with materials and designs chosen to last.
Our approach to packaging follows the same principles as our production: we aim to make the most of existing resources by using industrial surplus. Unlike recycled cardboard, surplus materials require no additional energy for processing and can be used as they are.
We constantly monitor transportation and work to reduce its impact. We choose local partners to keep transport distances short and provide accurate product descriptions to minimize returns. Returned or damaged products are cleaned, repaired, and reused whenever possible, for example, through animal welfare organizations.
When assessing the safety of our Fluffy Feeder and Mini Fluffy for a particular horse, we look at both benefits and risks. On one hand, we consider the possible risks of using the feeder. On the other hand, we consider the risks of not using it.
Stall rest isn’t just about keeping a horse entertained—it also comes with health risks. Reduced movement increases the likelihood of colic, making thoughtful feeding strategies essential. This is where slow feeders become invaluable, helping to mimic natural grazing behavior while preventing boredom and digestive issues.
Enrichment plays a crucial role in your horse's mental and physical well-being. But how do you choose the right enrichment? Here are some practical tips to help you make the best choice for your equine friend.
On New Year's Eve, when the world is full of flashes and explosions, a horse's experience is likely unpleasant but something it simply has to endure. Chewing hay is a calming and stress-relieving activity for horses. It’s a good idea to ensure hay is available late into the night. You can use the Fluffy Feeder during the evening to create a calming atmosphere.
We often get questions like: "How much does Fluffy Feeder slow down eating?" or "Would it help my horse in current situation?" The truth is, Fluffy Feeder is just one tool in your daily routine. Every horse is unique, with its own temperament and needs, and each stable environment and routine differs. So, the effects of a Fluffy Feeder will vary from one situation to another.
Slow feeders have been an essential tool for horse owners, for years now, looking to optimize their equine companions' health and well-being. And it has been essential tool for us also. That is the reason why Heica feeders exists.
