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Our Story

It’s us, sisters Sonja and Katja from Finland.

We founded Heica to bring enrichment and slow feeders to the market that are designed primarily from the horse’s perspective. Our second commitment was to use recycled materials to minimize our impact on the planet. Finally, we strive to respect human rights, which is why all our products are manufactured in Finland, Europe.

How it all started

Everything started as a solution for a personal challenge, which later grew into a business to help others with the same needs.

Our very first product was the hay pillow, Fluffy Feeder. At the time, the horses were living at Sonja’s yard, and it bothered us how much they simply stood around doing nothing. We wanted to give them something to do while we were at our day jobs.

When we saw how much joy the horses got from the hay pillows, we knew we had developed something meaningful. It took three years to create the Fluffy Feeder, gather the information from users and develop the product to meet the design it is today.

As a natural extension of the hay pillow, we have developed alternative solutions and enrichment to offer variety, as no stable environment is the same.


Who we are

We are sisters with a strong desire to change the world for the better. We believe that for a horse, eating is much more than just chewing and we want to give animals a chance to live happily, enabling them to behave in natural ways as much as possible. We are strong women with ambitious goals to help the equine sector move beyond outdated habits and improve welfare for both horses and humans.

We have loved horses since childhood. Sonja began her career working in horse stables, gathering experience in the equine sector and horse welfare. She has known her horse Kerttu since 2006, when Kerttu was born, and they have built a strong bond together.

Katja had her horse Alma for almost ten years. She had to let Alma go a few years ago, but horses are still an important part of her daily life.


Saggy feeder on the floor
5.3.2026

How much and how slow aren't the only questions we should be asking when we are choosing slow feeders

If we consider only the physical health, then yes. But we can't rule out horse's mental health and their experience on the matter. There's been a lot of discussion about horses' physical well-being around the world and how feeding should be arranged to support the gut health the best possible way. Now we need to take another step to discuss about the mental well-being and how we can support it by feeding.

Fluffy Feeder with #6cm net holes
16.10.2025

Fluffy Feeders with iron shoes

When assessing the safety of our Fluffy Feeder and Mini Fluffy for a particular horse, we look at both benefits and risks. On one hand, we consider the possible risks of using the feeder. On the other hand, we consider the risks of not using it.

Fluffy Feeder with std net hole size
19.2.2025

When Your Horse Is In Stall Rest

Stall rest isn’t just about keeping a horse entertained—it also comes with health risks. Reduced movement increases the likelihood of colic, making thoughtful feeding strategies essential. This is where slow feeders become invaluable, helping to mimic natural grazing behavior while preventing boredom and digestive issues.

Fluffy Feeder as enrichment
23.1.2025

How to Choose the Right Enrichment for Your Horse

Enrichment plays a crucial role in your horse's mental and physical well-being. But how do you choose the right enrichment? Here are some practical tips to help you make the best choice for your equine friend.

New Year's Eve - Anxious Horses?
14.12.2024

New Year's Eve - Anxious Horses?

On New Year's Eve, when the world is full of flashes and explosions, a horse's experience is likely unpleasant but something it simply has to endure. Chewing hay is a calming and stress-relieving activity for horses. It’s a good idea to ensure hay is available late into the night. You can use the Fluffy Feeder during the evening to create a calming atmosphere.

Fluffy Feeder, different type of slow feeder
29.9.2024

How a Fluffy Feeder Can Support Your Horse’s Well-being

We often get questions like: "How much does Fluffy Feeder slow down eating?" or "Would it help my horse in current situation?" The truth is, Fluffy Feeder is just one tool in your daily routine. Every horse is unique, with its own temperament and needs, and each stable environment and routine differs. So, the effects of a Fluffy Feeder will vary from one situation to another.

Alma enjoying her Fluffy Feeder
23.9.2023

5 Benefits of Heica Feeders for Your Horses

Slow feeders have been an essential tool for horse owners, for years now, looking to optimize their equine companions' health and well-being. And it has been essential tool for us also. That is the reason why Heica feeders exists.

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